Castle Island Launches Distribution in New Hampshire
BOW, NH – New Hampshire beer drinkers got good news this week when Castle Island Brewing Company announced they will begin distributing their beers throughout the Granite State.
The Boston-area brewery announced the news of the expansion after months of planning and discussions with its distribution partner, Bow-based Amoskeag Beverages. Castle Island and Amoskeag had been in talks throughout the pandemic and finally decided to start selling the brand in February.
“We are extremely excited to be working with Castle Island Brewing and bringing their amazing beers to stores and restaurants across New Hampshire,” said Bret Pollock, Amoskeag Craft Brand Manager. “The culture they’ve created in the beer industry is exactly what NH craft beer drinkers are looking for: quality beer, lots of style offerings, and consistency.”
The move to New Hampshire is strategic for Castle Island. The company had eyed New Hampshire for some time, but needed a sales manager with experience selling to large chains before it felt comfortable expanding north. In 2022, Castle Island found this leader when they brought in Erica Talbot, the company’s wholesale director and a native of New Hampshire whose sales career spanned more than a decade and worked for major breweries in New England and California.
“Amoskeag fits Castle Island perfectly,” said Talbot. “They strive for world class service for their retailers and at Castle Island we believe in creating outstanding beer that is accessible to everyone. We look forward to providing live free-or-die drinkers with a New England brand they can rely on.”
Castle Island is launching the state with its four best-selling brands – Keeper IPA, Fiver, Hazy IPA, White Ale and Hi-Def Double IPA – which will be available nationwide in both 16oz cans and kegs. Launch parties and sampling events are planned for the week of February 6th. Details and further information can be found on the company’s website, Facebook page (castleislandbeer) and Instagram channel (@castleislandbeer).
Castle Island has locations in Norwood, Mass., and South Boston, Mass., both open to the public, for on-site taproom sales and take-out cans. For opening times and additional information about the brewery, including a list of retail locations near you, visit the company’s website (Schlossinselbier.com). E-mail [email protected] or call 781.951.2029 if you have further questions.
About Castle Island:
Castle Island is an award-winning brewery dedicated to the idea that beer should be inclusive, accessible and excellent. Best known for its flagship Keeper IPA and the charity-focused Fiver Hazy IPA, Castle Island has developed a wide range of styles and a reputation for consistency, quality and price. You can find Castle Island beer on tap and on tap throughout Massachusetts, Rhode Island and New Hampshire, as well as in their own breweries and taprooms in Norwood, Mass. and South Boston, Mass.